SENA ABC: The domestic helmet AVA Red Arrow is equipped with customized MESH Bluetooth headset for the first time, leading the trend of intelligent riding!
中國國潮頭盔品牌AVA于3月23日在南京旗艦店隆重開業,并發布了備受期待的全新“紅箭”頭盔。此次發布的紅箭頭盔為騎行安全提供了全面保障,與之搭載的SENA ABC定制藍牙耳機則成為頭盔界的亮點,將騎行與科技緊密結合,引領了智能騎行的潮流。
China’s domestic helmet brand AVA grandly opened its flagship store in Nanjing on March 23, and released the highly anticipated new “Red Arrow” helmet. The Red Arrow helmet released this time provides a comprehensive guarantee for riding safety, and the SENA ABC custom-made Bluetooth headset equipped with it has become a highlight in the helmet industry. It combines riding and technology closely and leads the trend of smart riding.
SENA ABC藍牙耳機是SENA品牌首次與中國頭盔品牌合作的產品,專門為紅箭頭盔設計定制。作為全球領導品牌,SENA的通訊技術與AVA對頭盔事業的熱忱結合,共同研發出了具有高品質音頻效果的藍牙耳機。此外,Sena ABC還采用了SENA MESH INTERCOM網狀連接技術,這是SENA特有的網絡連接技術,可以為騎手提供更強大,更智能和更可靠的連接,讓騎行更加安全和愉悅。
SENA ABC bluetooth earphone is the first cooperation product between SENA brand and Chinese helmet brand, specially designed and customized for Red Arrow helmet. As the world’s leading brand, SENA’s communication technology and AVA’s enthusiasm for the helmet business have jointly developed a Bluetooth headset with high-quality audio effects. In addition, Sena ABC also adopts SENA MESH INTERCOM mesh connection technology, which is SENA’s unique network connection technology, which can provide riders with stronger, smarter and more reliable connections, making riding safer and more enjoyable.
此次合作也讓AVA成為了首家國產企業加入全球頂尖品牌藍牙通信聯盟MESH UNITED的成員。目前,該聯盟的成員包括頂尖國際摩托車整車品牌BMW、哈雷戴維森、凱旋等、摩托車頭盔品牌SHOEI、HJC、SCHUBERTH、NOLAN等、以及摩托車行業零售商LOUIS、CYCLE GEAR等和藍牙通訊品牌SENA、INTERPHONE等。聯盟成員間的相互連接和數據共享,讓騎手們能夠享受更高效、更智能的騎行體驗。
This cooperation also makes AVA the first domestic company to join the member of MESH UNITED, the world’s top brand Bluetooth communication alliance. At present, the members of the alliance include top international motorcycle brands BMW, Harley-Davidson, Triumph, etc., motorcycle helmet brands SHOEI, HJC, SCHUBERTH, NOLAN, etc., as well as motorcycle industry retailers LOUIS, CYCLE GEAR, etc. and Bluetooth communication brands SENA, INTERPHONE, etc. Interconnection and data sharing among alliance members enables riders to enjoy a more efficient and smarter riding experience.
紅箭以“Arrow”命名,參考了古代象征速度和力量的遠程攻擊武器設計。嘴部為鋒,尾翼為翎,結合空氣動力學,保證穩定性的同時,大幅降低風阻。這款產品是AVA品牌于2021年立項,經歷三次顛覆性設計方案修改和三個月的路試、小規模生產和細節改善后推出的全新頭盔。
安全技術方面,紅箭采用了AVA品牌一貫的安全理念,沿用Mips技術,這是一種來自瑞典的多方位腦保護系統,常見于越野摩托車、雪上運動和自行車頭盔。紅箭的Mips技術是一種低阻尼材料,安裝于頭盔內EPS緩沖層和內襯之間,當發生意外撞擊時,能減少碰撞時旋轉力對腦部的直接影響,最大降低50%腦震蕩發生幾率。紅箭頭盔還擁有13cm寬的鏡片,比市面上大多數頭盔的11.5cm寬鏡片提供更大的視野,鏡片凈度非常高,達到了2度,使騎手在視野上更加安全。為迎合市場需求,
The red arrow is named after “Arrow”, which refers to the design of long-range attack weapons that symbolized speed and strength in ancient times. The mouth is a front, and the tail is a plume. Combined with aerodynamics, it ensures stability and greatly reduces wind resistance. This product is a brand-new helmet launched by the AVA brand in 2021 after three revisions of subversive design schemes and three months of road tests, small-scale production and details improvement.
In terms of safety technology, Red Arrow adopts the consistent safety concept of the AVA brand and uses Mips technology, which is a multi-directional brain protection system from Sweden, which is commonly used in cross-country motorcycles, snow sports and bicycle helmets. Red Arrow’s Mips technology is a low-damping material installed between the EPS cushioning layer and the inner liner in the helmet. When an accidental impact occurs, it can reduce the direct impact of the rotational force on the brain during the impact, and reduce concussions by up to 50%. probability of occurrence. The Red Arrow helmet also has a 13cm wide lens, which provides a larger field of vision than the 11.5cm wide lens of most helmets on the market. The lens clarity is very high, reaching 2 degrees, making the rider safer in terms of vision. In order to meet market demand,
紅箭此次發布了亮黑、磨砂黑、亮白和亮灰四種素色頭盔,以及其他10款涂裝版畫,包括G318系列上非常受歡迎的饕餮和醒獅等版畫、迷彩花紋的虎鯊以及以唐甲為設計理念的麒麟等新款國潮涂裝,還有的版畫擁有夜光特性。未來還將有其他新的涂裝上市。
Red Arrow released four plain helmets in bright black, matte black, bright white and bright gray, as well as 10 other paint prints, including the very popular prints of gluttonous and lion dance on the G318 series, tiger sharks with camouflage patterns, and The Qilin and other new national tide coatings based on the design concept of Tangjia, and some prints have luminous characteristics. There will be other new paint schemes on the market in the future.
據悉,紅箭頭盔與SENA ABC藍牙耳機的官方建議零售價均為人民幣1099元,而紅箭頭盔與SENA ABC藍牙耳機的組合套裝的官方建議零售價則為人民幣1699元。對于騎行愛好者來說,這無疑是一個不可錯過的好選擇。
It is reported that the official suggested retail price of the Red Arrow helmet and SENA ABC Bluetooth headset is RMB 1,099, while the official suggested retail price of the combination of the Red Arrow helmet and SENA ABC Bluetooth headset is RMB 1,699. For cycling enthusiasts, this is undoubtedly a good choice not to be missed.
關于塞納 Sena Technologies
Sena Technologies, Inc. 成立于 1998 年,是摩托車和戶外運動通信市場的領先創新者。 在長期成功生產企業級藍牙 網絡產品之后,Sena 于 2010 年發布了我們的第一款摩托車手藍牙對講耳機:SMH10。 Sena 通過開發創新的摩托車和戶外運動通信設備,包括集成攝像頭的對講機、智能頭盔、Mesh 對講技術以及各種為硬件供電和控制的軟件和應用程序,繼續引領這一類別。
憑借 20 年的技術開發經驗,Sena 繼續為全球的 2 輪和戶外愛好者提供創新的通信解決方案。 我們現在期待在未來 20 年及以后滿足客戶和合作伙伴的需求。
About Sena Sena Technologies
Founded in 1998, Sena Technologies, Inc. is a leading innovator in the motorcycle and outdoor sports communications market. After a long history of successful enterprise-grade Bluetooth networking products, Sena released our first Bluetooth intercom headset for motorcyclists in 2010: the SMH10. Sena continues to lead the category by developing innovative motorcycle and outdoor sports communication devices, including camera-integrated intercoms, smart helmets, mesh intercom technology, and a variety of software and apps to power and control the hardware.
With 20 years of experience in technology development, Sena continues to provide innovative communication solutions to 2-wheelers and outdoor enthusiasts worldwide. We now look forward to meeting the needs of our customers and partners for the next 20 years and beyond.
